AMF|2024

Industry event + Runway

supPorted by blood + Blush Studios & The Leonardo

AMF Firewall

Live Photography for AMF Foundation’s FIREWALL Industry Event. The event consisted of several curated spaces with different art installs, entertainment, and visual aesthetics fashioned off of 80s Berlin in its Techno Era. Guests were told to come in their best future-punk outfits.

One of the spaces was an open floor photography studio, where guests could watch as I photographed models wearing designer’s collections as well as select guests who attended the event. I created two concepts for the set that included two different lighting set-ups and different aesthetics. One of the two concepts was selected and I designed and created the set the dat of the event. I was the only photographer for the event and was responsible for all post-production including editing and retouching.

created by Ellie Jayne